IIFL Securities Review

October 19, 2023by Sanket Alurkar0

IIFL Securities Review : Equity, Mutual Funds, Brokerage Plans

IIFL Securities is one of the largest full-service stockbrokers in India. Earlier it was known as India Infoline Investment services Limited, IIFL was incorporated in 1995.

Later on in 2011, the firm was renamed as India Infoline Finance Limited. IIFL Securities is a leading financial service provider and it offers a wide range of services.

IIFL is a trust-worthy brand. It is known for the quality of its advice, personalized service, and the use of state of the art technology.

IIFL Securities provides online trading and research-based advisory services for a complete range of financial products as Stocks, Derivatives, Commodities, Insurance, FDs, Loans, IPO and Bonds, etc.

IIFL offers one simple flat rate brokerage plan. This discount brokerage plan offers trading at flat Rs 20 per executed order across all segments including equity delivery.

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IIFL Securities also offers NRI Trading and Investment services. They have a local presence in Colombo, Dubai, New York, Mauritius, London, Singapore, and Hong Kong.

The stockbroker is affiliated to both the major stock exchanges in India i.e. National Stock Exchange and Bombay Stock Exchange.

Presently it has offices in over 4000 locations spread across 900 cities all over India, including IIFL Mumbai.

IIFL marches forward with the major goal of innovating and highly advanced trading platforms.

 

IIFL Founder

IIFL Securities was founded by Nirmal Jain with the strong support of Canadian Investors Prem Watsa (private equity firm General Atlantic and CDC Group.

The founder slowly and steadily took the company towards growth. In the year 2000, IIFL entered the market as a full-service brokerage firm and started widening its network.

Later the business was diversified into other services like Life Insurance, Mutual Funds, Equity Trading.

 

IIFL Trading

IIFL Trading allows customers to buy and sell stocks by paying little brokerage charges as a commission to the broker.

IIFL provides advanced trading tools and platforms, a beginner can now gain experience of seamless trade.

Trader has to open an account with the firm, in order to gain access to trade. The user can trade equity, currency and commodity etc.

The platform provides a great experience with a unique combination of technology and research. Users can invest in stocks with minimum risk and higher chance of gaining profit.

 

Virtual Trading

IIFL Virtual Trading is something that proves to be highly beneficial for those who are new in the trade market.

It is the method of imitating he trade within he financial market without utilizing real money.

This is highly recommended for beginners in practicing the trade and avoiding the risk involved in the investment.

It helps the users to gain proficiency over trade and generate profit from the beginning.

 

IIFL Products

IIFL comes with variety of different products and services ranging from finance, wealth, and asset management, investment banking, institutional equities to property advisory services.

IIFL Securities offers all its services through its various subsidiaries and online portal.

 

IIFL Equity

IIFL Equity one of the product ranges of the company helps you in placing orders at a predefined price or for pre-specified quantity in scrips at regular intervals.

Investing in equity represents the ownership in the company acquired through the investment of capital that helps in running a business. The capital is raised through the issue of shares to the public.

The shares can either be bought directly from the company or through a trade done on the stock exchange. IIFL involves risk it offers high returns to investors in the long run.

 

IIFL Mutual Fund

IIFL Mutual Fund is one of the best suited products that help investors in generate wealth.

IIFL mutual fund is the product offered by the stockbroker that gives the customer o invest in SIP plans as per their needs over some time.

The user can gain access to different mutual funds through 42 AMCs and advanced Technology based trading platforms.

Thus, the customers willing to invest in IIFL mutual funds can track and manage their investment through one account.

 

IIFL Currency

IIFL Currency offers traders the chance to leverage the fluctuations in exchange rates to make profits.

Similar to the commodity trading segment, currency trading comes with higher probability of earning profit in the trade market.

The trader deals with the exchange of currency and earns profit by availing the difference in the value of currency over time.

 

IIFL Bonds

For IIFL Bonds the firm claims to provide returns to the tune of 10.5% per annum. It has been rated well by crisil and investors can avail the option of monthly interest as well.

The return percentage however may vary in the range of 9.84% to 10.5% depending on the holding period from 15 months to 69 months.

 

IIFL Wealth

It is separate entity from its broking business and is linked more towards the wealth management of its clients coming from different walks of life.

The firm claims to house around 1000 employees with presence across 26 locations. Segregation of clientele and the corresponding servicing of different segments.

Segregation is done based on following parameters :

  • First Generation Investor
  • Family Business Owner
  • Public Figure/ Celebrity
  • Professional
  • NRI client

With this unique way of client profiling, the firm seems to manage the client requirements and funds management accordingly.

 

IIFL One

IIFL One caters to the need of HNI clients for portfolio management services. The platform offers complete transparency in fee structure and is present in 2 offerings:

  1. Fee-based
  2. All-in-cost

IIFL One is especially meant for the HNI clients who want to avail the customized portfolio management services and discipline for their personal portfolio at a very competitive price. The platform also gives them access to lending terms, wealth structuring and estate planning services.

 

IIFL PMS

IIFL PMS helps the investor in safeguarding investment and in minimizing risks and volatility. It is important clear, robust, effective, and actively managed investment solution.

In 1995 the solution was founded by Mr. Karan Bhagat to provide discretionary and non-discretionary services for clients.

It provides an investment philosophy based on the hybrid, data-driven and high conviction strategy.

It makes use of hi-tech data driven approaches that help in generating risk management and in availing good returns over time.

The management teamwork in collaboration with investors to understand the nuances of finance and understand the risk factors.

This helps them make wise and fruitful investment decisions.

 

IIFL  APP

IIFL has full-service stockbroker has an array of trading platforms available across all kinds of devices. Here are the details of the top-notch and tech based platforms of IIFL Securities :

 

IIFL Trader Terminal

IIFL Trader terminal is an executable application that can be installed on a laptop or desktop to carry out trading. A .NET framework has to be installed before installing this particular application. The application is available only in windows and comes with these features :

  • Real Time market updates
  • Various authentication methods makes it highly secure.
  • Quick and confirmed order executions with decent speed and performance.
  • Access to market calls, research reports and market mantras for users looking for technical and fundamental analysis.
  • Multiple types of IIFL charts, technical indicators, heat maps for analysis.
  • Customisation and personalization are allowed at multiple levels with users allowed to change the dashboard widget set alerts and notifications.
  • IIFL Fund transfer to and from the trading account across more than 40 prominent banks of India including ICICI, Axis, HDFC etc.

The trader terminal application is also available as a browser based trading platform. Users just need to log in by visiting a particular link and then they can start trading directly from any desktop or laptop.

There are different logins for equity, currency and commodity.

 

IIFL Markets

  • IIFL Markets app is a new age trading mobile app from India Infoline and is available for Android, IOS, Windows.
  • It is one of the top-rated mobile apps at the android store. It has a rating of 4.4 stars from 20,000 users.
  • IIFL Markets is proven to be one of the top-performing mobile apps in India with multiple features and reasonable speed.
  • Create a guest login by providing your details and the username and password will be emailed back.
  • Stock watch lists upto 50 scrips help you to handle the stock market portfolio in much better way.
  • Users can apply for IPO/ OFS using IIFL Securities mobile app itself.
  • Users can open a Demat Account and then run it through the mobile app.
  • Users can set up alerts.
  • Unique message board feature allows users to understand other’s take on the market situation.

 

IIFL Mutual Fund APP

IIFL Mutual Fund App is another important software offered by IIFL securities that was created for both android and IOS platforms.

This app is helpful to invest in mutual funds online. Using this app the users can buy, sell, and monitor your mutual funds investment easily and conveniently.

The app helps view the scheme, and in grabbing the latest news and other relevant information.

 

IIFL Account

IIFL Securities offers two kinds of accounts : Demat account and Trading account.

The 2-in-1 account helps you experience seamless trading and in hassle-free transactions for buying and selling stocks.

Users can experience seamless trading and in hassle free transactions for buying and selling stocks.

The account can be opened via online and offline method. Login credentials are sent to the user which gives them the access to various trading platforms.

With IIFL account, the customer can avail many benefits like :

  • Single Login ID to access every platform and to trade in different segments.
  • The account provides next generation solution that helps the user to gain real-time streaming quotes and quick order execution.

 

IIFL Demat Account

IIFL Demat Account is gateway to trade. To open a Demat account you have to undergo the account opening process and submit all the documents for the demat account. There are no account opening charges but it mandatory to pay AMC charges to keep the account active. IIFL charges Rs 400 since the second year and it has other charges like DP charges, Custodian fees etc.

 

IIFL Trading Account

IIFL Trading Account contains cash and holdings. This account makes it easy for traders to buy and sell their stocks in the market easily. To open the trading account, the users need to submit their personal information and submit relevant documents for validation. The users have to pay one time IIFL trading account charges of Rs 750.

 

IIFL Charges

Trading Account Opening Charges NIL
Demat Account Opening Charges NIL
Annual Maintenance Charges (AMC) Free AMC for 1 year since plan activation and Rs 450 per year post that

 

IIFL Brokerage Charges

IIFL Securities has a brokerage plan named IIFL Z20 plan that offers extremely affordable brokerage charges to clients. This brokerage plan is amazing as the charges have been slashed by huge percentage.

IIFL delivery charges have been reduced to zero. Other than this, the broker imposed minimal brokerage for other trading segments and is limited to Rs 20 or 0.05% per trade.

 

IIFL Equity Brokerage

For Equity options the charge is Rs 20 per executed trade. IIFL equity intraday brokerage is Rs 20 or 0.05% per trade which means the client has to pay a maximum of Rs 20 as a brokerage charge.

 

IIFL Securities Brokerage Plan

Trading Segment Brokerage Charges
Delivery Trading Rs 0 for all trades and segments
Equity Intraday Rs 20 or 0.05% per executed trade, whichever is lower.
Equity Options Flat Rs 20 per executed trade
Currency Rs 20 or 0.05% per executed trade, whichever is lower.
Commodity Rs 20 or 0.05% per executed trade, whichever is lower.
Futures and Options Rs 20 or 0.05% per executed trade, whichever is lower.

 

IIFL transaction Charges

Transaction charges have been changed to being according to the statutory charges stated by the corresponding stock exchange. IIFL charges as per industry standards and the value prescribed by SEBI.

IIFL Margin

Equity Up to 20 times Intraday and 3 times for Delivery
Equity Futures Up to 3 times for Intraday.
Equity Options Buying no leverage, shorting up to 3 times
Currency Futures Up to 2 times for Intraday
Currency Options Buying No leverage, Shorting up to 2 times.
Commodity Up to 3 times for Intraday.

 

IIFL Customer Care

IIFL Securities has the following communication channels for its clients to reach out to them.

IIFL Securities Toll Free Number

  • Phone
  • Email
  • WhatsApp
  • Offline branches
  • Missed call Service

 

IIFL Pros and Cons

Advantages Disadvantages
High Performing Trading Platform Mutual Funds Investment not possible.
Accurate research Average Customer Service
Wide Presence Across India It is highest complained broker in BSE, NSE
Allows to invest in all segments Questions raised about customer service.

IIFL Rating

Parameter Ratings
Trading Platform 8.5/10
Research and Tips 8.0/10
Pricing and Brokerage 6.5/10
Customer Service 7.0/10
Exposure 7.0/10
Overall Rating 7.4/10

This was the review about IIFL Securities. We hope that you found the article informative. Please share the article with your friends and stay tuned for updates.

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DISCLAIMER: Online Trading Institute is providing courses content and any related materials (including newsletters, blog post, videos, social media and other communications) for educational purposes only. We are not providing legal, accounting, or financial advisory services, and this is not a solicitation or recommendation to buy or sell any stocks, options, or other financial instruments or investments.