BAT-ITC Stake Sale: British American Tobacco (BAT), the largest shareholder in FMCG giant ITC Ltd, is offloading a 2.3% stake via a ₹11,300 crore block trade. This BAT ITC stake sale comes just months after BAT’s previous 3.5% dilution in March 2024. While BAT still sees ITC as a strategic partner, this move is meant to boost its own financial flexibility, fund its share buyback programme, and reduce debt.

With institutional investors expected to lap up shares at a floor price of ₹400, this deal is already sparking significant interest in the Indian stock market. Here’s a breakdown of what ITC stake sale means for company’s future, its stock price outlook, and what retail investors should keep an eye on.
What’s Behind BAT’s ITC Stake Sale?
BAT’s decision to sell a 2.3% stake in ITC through its wholly-owned subsidiary, Tobacco Manufacturers (India) Ltd, reflects a wider strategic shift. The London-based tobacco major wants to bring down its adjusted net debt-to-EBITDA ratio to 2–2.5x by 2026. The proceeds from this block deal—estimated at around $1.36 billion or ₹11,300 crore—will also support its 2025 share buyback programme, increasing it by £200 million to £1.1 billion.
Despite the partial exit, BAT has reiterated its long-term confidence in ITC and the Indian market. CEO Tadeu Marroco stressed that India remains an “attractive geography with long-term growth potential.” BAT still holds approximately 23.1% in ITC and another 15% in the recently demerged ITC Hotels business.
ITC Share Price & Market Reaction
On May 27, ITC shares ended 2.01% lower at ₹433.90, a sign that investors were cautious ahead of the ITC stake sale (block deal) announcement. The floor price for this sale has been set at ₹400—around 8% discount to the closing price—indicating the usual pricing strategy seen in institutional block trades.
However, ITC remains a fundamentally strong stock with wide moat businesses in cigarettes, FMCG, agri, hotels, and paperboards. With steady revenue growth, strong free cash flow, and consistent dividend payouts, long-term investors may find dips as buying opportunities—especially if institutional demand keeps the stock resilient post-sale.
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ITC’s Growth Trajectory & Long-Term Prospects
ITC has successfully diversified from its tobacco roots into high-growth verticals like packaged foods, personal care, and hotels. Its FMCG business now contributes over 30% to total revenues. In FY24, ITC reported double-digit growth in FMCG and agri-business, while its paperboard division benefited from capacity expansions and sustainable packaging solutions.
Post demerger, ITC Hotels is positioned as a separate luxury hospitality player, with strong margins and expansion potential. This unlocks shareholder value and provides BAT another growth avenue in India.
Looking forward, analysts remain bullish on ITC’s long-term potential, especially with rural demand recovering, urban consumption stable, and regulatory clarity around tobacco products.
ITC stake sale: What Retail Investors Should Do Now?
For Indian investors, the BAT ITC stake sale should not be seen as a red flag. BAT remains ITC’s largest shareholder and continues to call it a “core strategic component.” Such large block deals are common among institutional holders seeking liquidity and balance sheet optimisation.
Retail investors should monitor:
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Post-deal institutional demand
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Price stability around ₹400–₹420 levels
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FY25 growth outlook and dividend guidance
If the price corrects further after the deal, it could present a good entry point for long-term investors eyeing stability, dividends, and diversified growth.
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Conclusion
British American Tobacco’s latest stake sale in ITC is driven by financial restructuring, not a loss of confidence. While it may cause short-term volatility, ITC’s robust fundamentals, leadership strength, and long-term strategy remain intact. For informed investors, this could be a classic case of “buy on dips” with a stable blue-chip stock.
Additional Insights You Should Know:
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BAT needs to keep a minimum 25% stake in ITC for veto rights under Indian regulations.
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BAT’s total holding before the latest deal was over 29%, giving it room to sell while retaining influence.
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This ITC stake sale is via an accelerated bookbuild method, allowing fast execution and minimal price disruption.
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Disclaimer: The views and investment insights provided here are based on publicly available information and do not constitute financial advice. Readers are advised to conduct their own research or consult certified financial experts before making investment decisions.